How do you decide which creators get a second campaign?

Limurse launches here today. It keeps a whole creator campaign in one record: who fit the brief, what was agreed, what shipped, what got approved and paid, and how every post performed.

One question we keep hearing from brand teams: once a campaign wraps, how do you pick the creators you work with again? Views, engagement rate, how smooth the approvals were, or gut feel?

Curious how your team handles it.