Linktree, Beacons, Stan Store, Milkshake, Taplink, Buy Me a Coffee, Payhip, Carrd, Gumroad, and nas.com ten tools, ten different single strengths. Here's the full side-by-side, and what only Keepp does across all of them.

Every tool in this category picked one job and built around it. Linktree is a link list. Gumroad is a digital-product checkout. Carrd is a static page builder. Stan Store is a creator storefront. Nine different tools, nine different single strengths and nine different reasons a creator or small business ends up needing a second, third, or fourth tool to cover what the first one doesn t.

This post puts ten of them side by side Linktree, Beacons, Stan Store, Milkshake, Taplink, Buy Me a Coffee, Payhip, Carrd, Gumroad, and nas.com on the things that actually decide whether a page can run a business: checkout, bookings, lead capture, ownership of your own domain, and page customization. Individual comparisons with real sourced pricing already exist for Linktree, Beacons, Stan Store, Milkshake, Taplink, Buy Me a Coffee, and Payhip this is the view across the whole category at once, plus three that haven t been covered before.

Link in bio have becomes essential tools today for anyone who runs a small business online or an influencer.

But the problem is the current link in bio tools have not evolved more than than a bunch of links or they are just a store that takes a cut.

Here is why that is a problem: