Raffaello De Nicolais

Journey - AI benefits and equity guidance for startups

75%+ of a startup's spend goes to people — their #1 tool to win and keep talent. But employees just get a PDF and left to figure it out. Journey gives your team an AI advisor for benefits, equity, and comp — personalized to each employee's situation. Guides every decision, proactively, year-round. Backed by human experts. Live in 15 minutes. Your startup's own total rewards team — the kind Fortune 500s spend millions on. Win more talent. Get 10+ hours/month back.

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Raffaello De Nicolais
Hey Product Hunt — Raffaello here, co-founder & CEO of Journey. About 75% of a startup's spend goes to people. It's their only real weapon against Big Tech for talent. Yet after building complex packages, they hand employees a PDF, several portals, and hope they figure it out. They don't. They see base salary and ignore the rest. The equity might as well not exist. And when a recruiter calls with an offer that "looks" $20K higher, they leave, even though their total comp was actually better. We lived this at our own startups. As founders, you are the people team. Every comp question, every benefits decision, every equity question lands on you. Then you hire your first HR person and hand them the whole mess. That's why we built Journey. Employees already ask AI about their comp. Which health plan to pick, when to exercise options, what their equity is worth. But getting it right requires data no AI has access to: your employer's plans, your equity, your health situation, your full picture, preferences, and goals. And it requires real financial and benefits experts who've handled thousands of these decisions. Journey brings it all together and acts on it. That's Journey. - For employees: an AI advisor for benefits, equity, and comp, personalized to their situation, proactive, year-round, backed by human experts when things get complex. - For employers: connect your existing tools (Gusto, Rippling, Carta, Pulley), upload benefits docs, live in 15 minutes, not months. Automated onboarding/off-boarding, open enrollment, visual offer letters, and a dashboard that shows what's working. No IT or CSM needed. We're in private beta and just opened early access. First 20 companies get lifetime founder pricing. Book a demo and get a free lunch on us (DoorDash credit, for first 50 demos). Would love to hear from you: 1. How do you handle benefits and equity questions at your startup today? 2. What's the hardest part of understanding your comp as a startup employee? Looking forward to hearing your thoughts !! : )