The marketing behind rapid growth

Hi everyone,

I've recently started working on a project around one question I keep coming back to:

How does marketing help great products grow faster?

The idea is to analyze successful tech companies like Slack, Notion, Zoom, Figma, Canva, Stripe, Calendly, and others — not only from the product or funding perspective, but from the marketing side.

I'm especially interested in things like positioning, go-to-market strategy, distribution, community, product marketing, partnerships, growth loops, and the marketing decisions that helped these companies move from “great product” to “rapid growth.”

I've already started turning this idea into a podcast, and I'm also planning to publish a book on this topic.

Before I go deeper, I'd really love to get feedback from the Product Hunt community.

Would this kind of concept be interesting for you?

And which companies would you personally like to see analyzed from a marketing and growth perspective?