RevOps analyst focused on CRM hygiene, lead quality, and funnel data
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I work across sales, marketing, and data workflows, mostly around CRM hygiene, lead quality, funnel visibility, enrichment accuracy, and reporting.
I’m especially interested in products that reduce duplicate records, improve routing, clean up messy fields, and make pipeline data easier for sales teams to trust. More automation is only useful if the underlying process is clean.
I like tools that help teams act on better data, not just generate more dashboards or more leads for reps to ignore.
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@williamkobrien This is a very underrated area. More automation only helps if the underlying data and routing logic are clean first. Otherwise teams just move bad records faster and make the pipeline harder to trust.