Pune-based founder building SaaS for India's small businesses — just launched a lightweight CRM
Hey Product Hunt 👋
I'm Ritesh Sharma, founder of NeerSoft Technology - a lean product studio from Pune, India.
Over the last few years, I've been building SaaS products without a traditional dev team — using AI-assisted development to ship real products. Our current portfolio includes CVDeck (career tech), MyListed (real estate), and iMRIVE (NGO impact platform).
This month we launched something I've wanted to build for a while:
👉 CRM by NeerSoft - a lightweight CRM built specifically for 4–5 person Indian business teams.
The problem I kept seeing: small business owners in India are managing clients over WhatsApp, tracking deals in spreadsheets, and losing follow-ups because no tool was built for how they actually work. Zoho and Salesforce exist - but they're built for teams of 50, not 5.
So we built something lean. Customers → Deals → Services → Reports. Two roles. No bloat. Works on day one.
Happy to be here and happy to connect with other founders building for underserved markets. Would love to hear how others in this community approached their early users - especially outside the US/EU markets.
— Ritesh
founder @ NeerSoft Technology
Replies
This looks like a smart fit for how small teams in India actually work. If you're up for it, I'm launching The Sponge on PH soon...an AI-powered flashcard app to make knowledge stick...would appreciate a follow (See "PRODUCT HUNT LAUNCH" Link in my profile)
Losing follow ups because no tool was built for how they actually work is the exact sentence I would use too, just about a layer up. I ran a software company, a care home, and a cafe at once, and the follow ups that actually slipped were never the ones inside one business, they were the ones that fell through the cracks between businesses, when nothing was watching all three at the same time. I built FounderFlow for that layer, on top of whatever CRM or spreadsheet someone already uses, it looks across everything and flags what actually needs attention today. Curious how your early India users are handling the WhatsApp to CRM habit change, is that the hardest part of onboarding, or is it something else entirely?