One lead. Three pipelines. Nobody knew which product he wanted. So I built a CRM.

👋 Hey PH, I'm Abid — building LiftUp from India.

Let me start with the moment instead of a bio.

I was running multiple products out of one CRM, and one day I watched the same lead sit in three different pipelines — and nobody on the team could tell me which product he actually came for. Not because anyone messed up. Because the tool was never built for people running more than one thing. It assumed one product, one pipeline, one motion. We had four.

That's the gap I couldn't stop thinking about. Every CRM is built for the single-product company. But founders shipping multiple products, and agencies running separate pipelines for a dozen clients, live in a completely different reality — one where leads blur together, conversations lose their context, and deals quietly die because no one's tracking how long they've waited.

So I built LiftUp: a CRM where every lead, deal, and conversation is scoped to one product from the start, with SLA timers on every lead so nothing rots in the "I'll follow up later" pile.

It's early — CRM and Insights are live. I'm not here to pitch; I'm here to find ~10 real users who live this problem and will tell me everything that's still broken.

If you've ever run more than one product out of one CRM, you already know the feeling. Would love to talk.