Hey Product Hunt! I’m Sushen, building RICA for small business owners 👋

Hey everyone! I’m Sushen, a founder based in Toronto with a background in product marketing and running food businesses.

Running my own businesses showed me how much work happens between someone asking a question and actually buying. You’re answering DMs, sharing links, managing orders, and switching between tools—all while trying to run the business.

That’s what led me to build RICA: one page to sell products, take bookings, sell event tickets, and answer customer DMs with AI.

The part I’m most excited about is connecting conversations to checkout. Someone can ask questions about your products in a DM, decide what they want, and get a checkout link right there.

I’m here to share what I’m learning, get honest feedback, and meet other founders figuring things out along the way.

What’s one task in your business you’re still doing manually that you wish your tools could handle?

If you’re curious: https://myrica.store