Hey PH! I'm Ayush, building Clipency - a pay-per-view content clipping platform for creators
Hey PH 👋 I'm Ayush, founder of Clipency - a performance-based viral content distribution platform built for the creator economy.
The idea is simple: brands (music artists, producers, streamers, podcasters) connect with professional clippers who turn their content into short-form clips and distribute them across social platforms
.pages earn per view. Brands pay per view. No upfront risk, no guessing just reach.
We've got 700+ clippers onboard and have paid out $3,758+ so far. Still early, but the traction is real.
I'm here to learn from this community, get feedback on what we're building, and hopefully connect with founders, marketers, and creators who get the creator economy space.
Would love to hear from anyone who's worked on distribution, creator platforms, or performance marketing always open to a conversation.
Check us out on insta @clipency.in 🚀
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Replies
Hi Ayush, nice to meet you. "700+ clippers onboard and have paid out $3,758+" , it is really impressive. As a green hand of launching product, I really want to know how you get your first 100 users? And how much time you spent? My product getting no user really hurts me. I really want to know why. Thank you.
@lyshen Hey Yaoshen! Great question honestly the first 100 came from building community before building product. We created dedicated Discord/Telegram groups for clippers and page owners who were already doing this kind of thing informally, and gave them a structured platform to earn.
On the brand side, we partnered with a few marketing agencies early on and offered them campaigns at no upfront risk that combo gave us both supply and demand at the same time. Time-wise it took a few weeks of very manual, hands-on hustle. Happy to go deeper on any part of it keep building, traction follows distribution! 🚀
@ayushbera I really appreciate you sharing this. Your detailed insights really blew my brain. I know why I don't launch well. You did a good job and make a lot of preparations before the launch.
What I'd like to deeper into is that how do you start this Discord/ Telegram groups. Why the clippers are willing to join the group? I think how to attract them to join the group is a key. You must have figured out the exact pain points that were holding their back. I don't understand what is the meaning of "gave them a structured platform to earn". I don't understand it because I don't use it too much.
So this free/risk-free service was essentially your User Acquisition Cost (CAC), right? No wonder you got real traction. Thanks again for breaking this down!
Impressive traction, Ayush...love the performance-based model taking risk out of content distribution for creators!
I'm Rian, launching The Sponge on PH soon...an AI-powered flashcard app with a browser extension that turns any webpage into study material using spaced repetition. If you're up for it, would appreciate a follow (See "PRODUCT HUNT LAUNCH" Link in my profile).
@rianbrob Thanks Rian, really appreciate that! The no-upfront-risk angle is exactly what makes it click for creators and brands alike. The Sponge sounds super interesting
spaced repetition with a browser extension is a genuinely underrated combo for learners. Followed, looking forward to the launch! 👀