15 years of experience in software development. 0 in marketing
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After 15 years of building iOS apps for banks, e-commerce, B2C startups, and other industries, I decided to take the leap and build my own apps.
I love being able to work on my own products and seeing them slowly gain traction. It’s very rewarding having something yours out there solving some people’s problems.
On the flip side, I never imagined that marketing could be so challenging. Trying to differentiate hype and get-rich-quick schemes from actual advice without having enough knowledge to do so can be very frustrating.
What are your bigger challenges going independent? How are you tackling them?
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Hi Diego, I feel you! As an engineer myself, I realized we can build pretty much anything but selling it is a completely different discipline. I've been reading books, watching YouTube, trying to immerse myself in that world. It's been pretty exciting. But honestly, the biggest challenge isn't marketing or any specific skill. It's the doubts in your own head. Resources exist everywhere, people willing to help exist everywhere. The hard part is deciding to take the step and own the risk.