Hey all,
I built Instapaper Weekly during the holiday break in December 2013 based off of @_RoySD's work on Instapaper Daily (the most popular article saved to Instapaper each day: http://blog.instapaper.com/post/...).
The Weekly started as an email digest for the most popular articles for the past week. Last week we added a section at the top to have the most popular highlight from Instapaper users over the past week, which is pretty awesome: http://imgur.com/0F9q4Vb
The Weekly goes out on Sundays to about a million people. This week's open rate is 12% and CTR is 16%. That will likely increase as the day/week progresses.
Let me know if you have any questions about Instapaper Weekly, or other Instapaper-related questions!
Best,
Brian
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@bthdonohue Hi Brian, for users who are unfamiliar with Instapaper - what's the process for singing up Instapaper Weekly?
@nikkielizdemere hey Nichole, if you create a new Instapaper account you are automatically opted-in to Instapaper Weekly. Otherwise, you can manage your email settings at https://www.instapaper.com/user
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