Most Shopify searches fail silently. A shopper types "warm jacket for hiking" and gets zero results because the item is tagged "insulated outdoor coat". They leave, you lose the sale. Inops reads intent, not keywords, and doesnt stop at a list. Search "complete surf kit under $500" and get a real bundle back: board, wetsuit, accessories, within budget. Every result shows why it ranked. No black box. You tune it.