Do product launches have too short a shelf life?

You spend weeks or months building something, launch it, get a burst of attention… and a few days later it can feel like the product disappears.

While building IndieTools, this is something I’ve been thinking about a lot.

I believe discovery shouldn’t end on launch day. Products should have a place where they can keep being discovered as they evolve, and founders should be able to keep sharing the journey behind them.

Curious how other founders think about this:

What do you do to keep your product discoverable after launch day?