Strictly speaking, this is kind of more of a guide than a book. But it's really, crazy useful. Affording to hire professionals to write website copy isn't really an option for me right now. I've used this template to help write landing pages for my own products and it's really helped me translate my sort of gumby word-salad into proper, professional-sounding web copy that means visitors to my site actually understand what I do and want to buy.
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