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Amanda Kopen

AEO Sensor - Dashboard to track AI visibility, traffic, & citation trends

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HubSpot
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AEO Sensor is a free public dashboard that shows how answer engine behavior is shifting in real time. It monitors daily answer engine volatility, weekly AI-referred traffic, and weekly visibility and citation data per industry from ChatGPT, Gemini, and Perplexity. Answer engines constantly change who they cite, what content they surface, and how often brands appear. AEO Sensor shows if the shifts are widespread across the industry. Use this data to better understand AEO trends.

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Amanda Kopen
Maker
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Hi Product Hunt! 👋 We built AEO Sensor because marketers kept telling us the same thing: "I don't know if what I'm seeing in my traffic is a me problem or an AI problem." Answer engine models update constantly — changing which brands get cited, what content gets surfaced, and how much traffic flows from AI. Most marketers have no reference point for how much the landscape is actually shifting. They only notice when their numbers move. AEO Sensor gives you that baseline. It tracks three things: -Volatility score (0–100): How much daily citation, mention, and traffic behavior is deviating from the norm. Calm → Moderate → Elevated → Extreme. -AI-referred traffic trends: Directional estimates of traffic from answer engines, from anonymized HubSpot customer data. -Industry benchmarks: How AI visibility and citation share shift across industries over time. It won't tell you how your specific brand is performing — that's HubSpot AEO. But it will tell you whether the ground is moving. Free. No form. No signup. Open it and see where things stand. → hubspot.com/aeo-sensor Once you do, we'd love feedback on how to make this more insightful for marketers and business owners. If you have feedback or an idea, let us know!
Rory Hope
Maker

It's the MozCast for AEO!

A helpful tool for providing context on the ever changing AI search landscape for marketers and business leaders.

Aja Frost
Maker

Most people don't click directly from an LLM. Google, OpenAI, and Anthropic don't share how many people are asking each question. Which leaves marketers in a seemingly impossible place: How do I know what's happening beyond the traffic I can directly track? What does "good" visibility look like?

AEO Sensor is the first step towards answering those questions. It is the first / only dashboard that tracks how much answer engine responses are changing — from how many brands they mention to websites they cite — every day and how much traffic LLMs are sending to brands. We're tapping into HubSpot's entire customer database to do this.

Excited to hear everyone's thoughts.

Laura Hampson
Maker

The hardest part of AEO right now is not knowing what 'normal' looks like. This gives marketers a reference point that didn't exist before. And it's free! Check it out and let us know what you think.

Kendall Shain
Maker

The way people discover businesses has fundamentally changed with AI, and business owners and marketers need a way to adapt. This free tool is so helpful for those who want to know at a glance how changes to AI algorithms are impacting discovery via AI answers.

Sasha Goldenson
Maker

Really proud of what our team built, and for the opportunity to contribute to AEO Sensor on the Data Science side.

The biggest problem we wanted to help solve is context: when AI traffic, citations, or visibility change, marketers need to know whether it’s a brand-specific shift or part of broader answer-engine volatility.

AEO Sensor gives a free public baseline for that across engines and industries. Excited to see how people use it, and would love feedback on what would make it more useful! 🚀

Sylvain Charbit
Maker

Most teams are still flying blind on answer engine visibility: they know citations matter, but have no way to tell if a drop is specific to their brand or a broader shift.

Search had Mozcast for that. AEO finally has something equivalent.

Congrats on the launch!

Cody Leibert
Maker

The data behind this is pretty staggering — and we're giving it all away free, no form, no signup required. We built it because "is it me or is it AI?" deserved a real answer. Glad it's out. Would love feedback on what would make this even more powerful for your workflow.