Why we built Gesta: turning "check 5 apps" into "just type it"

Hey everyone 👋 Omar here, founder of Gesta.

We're launching July 31st, but wanted to kick off a thread early and share the story behind it.

Most non-technical teams I talked to (recruiting agencies, marketing agencies, property managers) were drowning in the same problem: their CRM, calendar, inbox, and team chat all live in separate tabs, and connecting them meant hiring a dev or wrestling with no-code tools that still feel like code.

Gesta's approach: you just type what you need done in plain English, "create a deal in HubSpot when this form comes in and notify the team on Slack", and it wires up the automation for you. No flowcharts, no menus, no engineer required.

We're capping early access at 50 spots for launch. If you've got a workflow you're currently duct-taping together across tools, I'd love to hear about it in the comments, happy to tell you honestly whether Gesta could handle it.

Follow along here or at gestahq.com 🚀