Why we stopped sending newsletters and our open rates went up

For over a year our team forced ourselves to send a marketing email every single Friday morning. It felt like an obligation and writing those emails often turned into a rushed chore just to hit an arbitrary deadline.

Engagement slowly. Our unsubscribe rate crept up every month. We realized we were prioritizing the frequency of our schedule, over the quality of the advice we were sharing.

We stopped the schedule entirely and switched to sending emails only when we had a genuine case study or a hard-earned lesson to share. Sometimes that meant two weeks went by without a message.

Our average open rate jumped by twelve percent within the month of the change. Readers started replying to our emails because every message actually contained something useful.

Quality beats consistency every time when you are building an audience.

What is the longest you have ever waited between sending updates to your email list and did it affect your engagement?