Why do churned users almost always lie in their exit surveys?
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People rarely write down the real reason they left a product. If a tool feels slightly clunky or takes too many clicks to finish a basic task nobody bothers typing out a long paragraph about micro friction they just close the tab and never come back while the exit survey simply says "missing a feature.
" Watching actual screen recordings usually exposes the messy truth about where people get stuck. What unusual patterns or subtle roadblocks have you caught on recordings that users never mentioned in tickets?
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