What is your golden rule for shortening Time-to-First-Value (TTFV)?
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Our signup numbers look great, but session recordings revealed a harsh truth: over 40% of new users drop off during our setup wizard.
We thought our step by step tooltips were helpful but they actually act like speedbumps preventing users from seeing real value quickly.
How do you audit your onboarding to strip away setup friction while ensuring users still get properly set up?
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Count every screen, and keep only what earns its place. My song app's intake quiz is three questions, who the song is for, gender and age, and nothing else. Even so, the funnel shows what each screen costs: 67 people reached the quiz, 58 tapped a sign in button, 54 signed in. On the web the order is reversed: a visitor answers a short quiz and hears a 45 second preview of their own song before any account exists, so the value comes before the setup rather than after it. For a setup wizard, I would ask of each step: does skipping it make the first result worse? If not, move it to after the first win.