The most painful part of building isn't coding—it's losing momentum.

Back in 2017, I started working on an idea that I genuinely believed in.

The concept was simple: an app that would summarize daily news and articles, learn from what you read, and gradually recommend content based on your interests and reading habits.

I was excited. I even started building it.

Then... life happened.

Work got busy. New ideas felt more exciting. I convinced myself I'd get back to it "next week."

I never did.

A few years later, I discovered a product that had built almost the exact same idea—and it had thousands of users.

That wasn't the only time. Over the years, I've seen several products succeed that were surprisingly close to ideas I'd once started but never finished.

For a long time, I thought my problem was a lack of time.

Now I think it was something else.

It was losing momentum.

Not knowing what to work on next.
Not having a system that kept me moving.
Not celebrating small wins.
Slowly drifting away from the project until it became "that idea I never finished."

As founders, we often obsess over finding the next great idea.

But maybe the real challenge isn't finding ideas.

Maybe it's finishing them.

I'm curious...

What's the biggest reason you've abandoned a project?

• Lost motivation?

• Got distracted by another idea?

• Couldn't find users?

• Life got in the way?

• Something else?

I'd love to hear your story. I have a feeling many of us have at least one project we still think about years later.