Software doesn't need to be revolutionary. It just needs to survive the "Tab Switch" test.

We spent months trying to build groundbreaking, AI-powered workflows that would blow our users' minds. But when we looked at our power users versus our churned users, the difference was tiny and mundane.

Power users had positioned our app right in the middle of their existing morning browser tabs. Churned users treated it like a utility tool something they opened once a week, forgot about and eventually cancelled.