Luke Bell

Luke Bell

SEO Specialist at Mindgruve

About

Hi, I’m Luke! As an SEO Specialist at Mindgruve, I optimize websites across various industries to help clients achieve their goals effectively. I have a background in digital marketing and SEO, studying marketing in college, and applying these skills learned in the workplace. Outside of work, you’ll often find me in the kitchen, exercising, or hanging out with friends!

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Gone streaking
Gone streaking

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13h ago

Software doesn't need to be revolutionary. It just needs to survive the "Tab Switch" test.

We spent months trying to build groundbreaking, AI-powered workflows that would blow our users' minds. But when we looked at our power users versus our churned users, the difference was tiny and mundane.

Power users had positioned our app right in the middle of their existing morning browser tabs. Churned users treated it like a utility tool something they opened once a week, forgot about and eventually cancelled.

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