Launching with a distributed team: is the timezone gap actually an advantage?

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Prepping our first launch and something clicked while planning the 24-hour comment coverage: our team is split between the US and India, which means midnight PT - the moment launches go live - is midday for half of us.

The usual advice treats distributed teams as a coordination problem. But for PH specifically, it might be a cheat code: fully awake people replying to comments during the hours when solo US-based makers are asleep or running on caffeine.

For those who've launched: how did you handle the graveyard hours? Did early-morning comment velocity actually matter to your ranking, or is the 9am–5pm PT window all that counts?

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