Is offering too many pricing tiers causing decision paralysis for your buyers?

Our original pricing page featured four distinct plans designed to cater to every possible customer segment. Despite steady traffic, sales remained flat because visitors were spending too much time comparing options and leaving without taking action.

We decided to test a radical simplification by cutting our page down to just two clear choices: a single standard plan and a custom enterprise plan. Checkout completions increased almost right away.

Have you tested reducing the number of tiers on your pricing page did simplifying choices improve or lower your overall conversion?