I remember good customer service way longer than I remember ads

Had a problem with an order a while back.

Nothing major, but annoying enough that I had to contact support.

I was ready for the usual back and forth.

Instead the person just... fixed it.

One reply.

No copy/paste nonsense. No “please see our policy.” No sending me to another department.

I don't even remember what the product cost.

But I remember thinking “these people are actually good.”

That probably says something.