I’m getting better at building products, but not at finding people to use them
AI has changed how I build side projects.
When I have a problem, I can now turn the idea into a working product much faster than I could before.
But I've noticed that building faster hasn't solved the part I struggle with most.
After I launch something, I often have no real users to talk to.
No users means no feedback.
No feedback means I don't know what to improve.
And eventually, the project stops moving forward and I start working on another idea.
I've realized that my problem isn't really:
“How do I build a product?”
It's:
“How do I find the first people who actually care enough to use it and tell me what they think?”
For those who have built products from scratch, how did you find those first users?
Did you reach out to people directly, post in communities, launch on platforms like Product Hunt, or do something completely different?
I'd love to hear about what worked — especially before you already had an audience.
Replies
First make the product look designed and smooth to use. If someone lands and spots obvious logic errors in the first minute, they bounce before you ever get to talk to them.