I got 87 clicks in 90 days. Almost all of them were people typing my brand name.

I checked Google Search Console for my site. I wanted to know which of my twelve guide pages were bringing people in. None of them were.

The site got 87 clicks in 90 days. My brand name by itself was 56% of them. Most of the rest were people spelling my brand name wrong. Searches that had nothing to do with my name showed up three times in total.

So no new people are finding the site. Everyone who arrives already knew the name before they searched. I had been looking at those clicks and calling it growth. It was not.

I decided the fix was longer and more useful guides. Each one was about 450 words. They are now about 1,000. This time I checked real keyword data first, instead of guessing what people search for.

I am not sure that is the right fix. Did longer content bring you searches from people who did not know your name? Or was it backlinks and time that made the difference?