How do you separate pricing complaints from a poor product fit?
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When users cancel, they almost always check the box saying "too expensive" in the exit survey. But when we actually dug into their usage logs most of them hadn't even logged into the app twice.
Pricing wasn't the barrier; they just didn't have the actual problem our tool was built to solve. People use price as an easy excuse when they don't see the value.
When your churn goes up how do you figure out if people are actually leaving because of money or because they aren't getting the right use out of it?
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Same pattern here, and for me it was the audience, not the price. One ad cohort: 20 accounts, 12 made one song, nobody made a second, 0 purchases. From the paywall numbers alone it looked like price, most people who saw the paywall closed it. Then I checked who they were from the intake quiz: 8 of 20 said they were under 18, while every paying user so far was 35 or older. No price would have fixed that. So before touching price I'd check two things: did they get value at least twice, and are they the kind of people who pay at all.