How do you pivot your product roadmap from "building more" to "fitting better"?

It's tempting to keep shipping new capabilities to look active to your paying base. But growth stalled out for us until we hit pause, looked at our data, and realized our tool required too many context switches from where our user already lived.

Fixing workflow fit meant stripping things out, not adding them in.

When your core loop doesn't match your users' daily reality, how do you decide what to cut versus what to streamline?