How do you make sure you're fixing real user pain instead of just boosting easy dashboard numbers?

We recently fell into the trap of prioritizing features simply because they were easy to measure. Our charts were showing great engagement so we thought we nailed the solution.

It was eye-opening to jump on user calls and realize we hadn't solved their primary issue at all. Data tells you where people click but it completely misses the friction they feel right before that.

What habits or processes help your team stay focused on real root problems rather than easy-to-measure wins?