How do you guide new users without overwhelming them?

I have been reflecting on how early stage startups educate new users, specifically when users come across an obstacle before they even learn about the product.

The temptation to instruct users by constantly telling them what to do is great (“Click here,” “Do this,” “Try that”). It is even harder when you have put in the time and effort to create something and you want the users to discover all that you have developed.

However, too much instruction can lead to confusion and deter users from ever having their “aha moment”.

If, on the other hand, users are left on their own, they might get confused or fail to notice the features that could actually help them.

I guess finding the balance in what to do is what’s difficult. One group of users might need more guidance than others.

I also wonder how others are dealing with this issue, especially those creating learning products.