How do you fix product positioning when users love your tool for the "wrong" reason?

We designed our product to solve a specific enterprise problem, but our early adopters ended up using it for a completely different lightweight use case. While it brought in users our revenue model and positioning didn't align with how they were actually using it.

Pivoting your messaging to match user behavior can be tricky when it changes your entire ideal customer profile.

For founders who have faced a mismatch in product vision versus user reality: did you double down on the unexpected use case or re position to target your original vision?