How do you balance building core product features with maintaining API integrations?

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Shifting your roadmap from building native UI fixes to maintaining external platform integrations is a massive headache. One day you're focused purely on your own product, and the next you're spending half your sprint fixing broken webhooks because a third party app changed their layout. It feels risky to depend so heavily on other ecosystems.

For founders who made that pivot how did you decide it was worth the maintenance overhead?

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I think core features should always come first, but integrations can make a product much more valuable. I’d focus on the integrations users request most and build them one by one instead of trying to support everything at once