Has anyone noticed how much your personal profile impacts your DM reply rate?

We ran a small test keeping the exact same DM script but changed the profile tagline from "Founder & CEO at [Company]" to a clear value proposition: "I help B2B SaaS teams reduce churn."

The reply rate instantly jumped by almost 40%.

People click your profile before they reply to your message. Your profile is the landing page for your outbound.

For the builders here: When a stranger DMs you, what’s the #1 thing on their profile that makes you immediately ignore or report them?