Fired My Best Customer and Revenue Went Up in Three Months
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They paid more than anyone else. They also consumed more of my time than everyone else combined. Weekly calls, custom requests, escalations that weren't escalations.
I fired them. Politely, with a transition plan, and a real reason they could understand.
Revenue dropped for three months. Then it recovered. Not because I replaced them with someone bigger. Because I finally had time to fix the things that were causing everyone else to churn.
The customer I was most afraid to lose was the one keeping me from building a product that didn't need me.
Have you ever let go of a customer who was technically your best one? What happened next?
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