Ever changed your actual product after trying to write the landing page headline?

I used to treat headlines as just a quick marketing task something you polish right before launch to make the site look pretty.

But recently, while trying to explain a simple feature on a landing page we realized we couldn't describe the core value in one plain sentence without making it sound vague.

Trying to write a clear headline forced us to admit that our feature wasn't actually solving the problem as simply as we thought. It completely changed what we ended up building next.

Have you ever had a moment where rewriting a single line of text exposed a massive gap in your actual product?