Does the emotional sting of a customer canceling ever actually go away?

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People talk about churn like it's just a cold spreadsheet number, but every single cancellation email still feels like a personal rejection.

Even when you look at the exit charts and realize they just weren't a good workflow fit it's hard not to take it personally after pouring months of work into the product. You tell yourself you'll get used to it but seeing someone downgrade or leave still stings.

For those of you who have been building for years does that feeling eventually fade, or do you just learn to deal with it quietly?

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