Does deleting inactive email subscribers really boost your delivery and sales?
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Our email list hit 40k subscribers, but open rates dropped below 12%. I was terrified to clean the list thinking a big subscriber count meant more potential buyers.
We finally deleted 12k people who hadn't opened a single email in six months. right after open rates jumped to 28% and weekly email revenue went up by 15% because main inbox placement improved.
How often do you prune inactive contacts from your newsletter list?
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Removing inactive subscribers can help improve email delivery and engagement rates