Does chasing high signups blind you to actual product usage?

When we hit our first 1,000 signups, we popped champagne. Everyone was celebrating top-of-funnel growth. But weekly active usage was practically flat.

Digging into the analytics, we realized we were optimizing for the wrong metric. Vanity signups feel amazing on a dashboard, but zero active engagement means your core loop is broken.

Do you focus entirely on fixing retention before pouring fuel on acquisition or try to balance both at the same time?