Does adding more power to your app always make it harder for people to love?

We kept adding advanced dashboards, custom filters, and multi-step automations because we wanted to appeal to power users. Instead, we accidentally bloated the interface for everyday teams who just wanted a quick, frictionless way to get a single task done. When churn spiked the exist interviews didn't say it was too simple they said it felt like too much work to figure out.

How do you balance building advanced features for enterprise buyers without alienating everyday users?