Does a "great product" fail if it doesn't build a daily habit?

Early on, we measured success by how many features users activated during onboarding. But we noticed a trend: users loved the product during testing, left 5-star feedback, and then completely forgot to open it the next week.

The problem wasn't utility the tool solved a real problem it just required intentional effort instead of fitting into existing habits.

How do you bridge the gap between a tool that "works great" and a tool people naturally open every morning?