Does a 14-day free trial create lazy onboarding?

We gave users 14 days of full access expecting them to explore deeply. Instead, most signed up, used it for 10 minutes on day 1, and never logged back in until the Trial Ending automated email triggered .

When we shortened the window to 7 days (or gated key actions behind reverse trials activation actually went up because urgency forced immediate exploration.

Is the standard 14-day trial dying, or are we just structuring trial onboarding wrong?