Do you ever build the most requested feature, only to watch churn stay completely flat?

We spent three straight weeks shipping a heavily demanded integration because five loud users swore it was a dealbreaker. It felt like a massive win when we pushed it live. But looking at the retention data a month later it didn't move the needle on churn at all. The real issue wasn't a missing button or connector; it was that users had to remember to open our app instead of having it embedded where they already lived.

Have you found that building requested features actually saves customers, or does it just distract from core workflow fit?