Do promo discounts bring in the wrong crowd for your SaaS?

We ran a massive discount campaign a few months back and got a crazy amount of signups. Felt great at the time, but three months later, half of those accounts vanished in one go.

Turns out when you heavily discount your product, you attract bargain hunters who were never looking for a long-term solution to begin with. It completely skewed our metrics.

If you’ve run promos before did you notice a massive spike in churn right after, or did some of those users actually stick around?