Do exit survey checkboxes ever give you accurate data?

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Automated exit surveys are pretty much useless because people just click the easiest option so they can finish and close the tab.

"Too expensive" is almost always a polite excuse for "this didn't solve my problem fast enough.

" When we started doing short casual video chats with a few canceled users instead of sending forms we finally found out why they left. Have you tried reaching out to churned accounts directly via email, or do most people ignore those messages?

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