Beyond Product Hunt: Where Else Do You Launch Your Product?

I am new to PH and just tried a first launch yesterday - playertrac.ai.

I have launched successful B2B apps but I have never tried to launch a B2C product. The app had 4 people upvote it yesterday on PH (thank you)! However, seeing other launches with 100's of users upvoting here on PH suggests that most successful launches have already curated an audience through some other strategies as others have suggested in the comments.

Love this thread — so many scrappy strategies here 👏

For GoodGist, we’ve had the most traction from what I call “ops whispering” — dropping into niche Slack groups and sharing real lease ops horror stories (like the $18K penalty from one missed lease email 😬).

Also did a few 1:1 outreach rounds with founders buried in inboxes. Instead of asking for feedback, I just asked: “What’s the last email you wish you never missed?”

Curious if anyone’s found luck with cold outreach that doesn’t feel cold?

For DiscountHub I'm currently treating Product Hunt as one part of a wider campaign rather than the launch destination itself.

I'm using Indie Hackers for longer build-in-public posts, X and LinkedIn for shorter updates, and partnerships as another distribution layer.

Something I'm experimenting with now is especially interesting: giving indie makers a place inside DiscountHub to publish genuine launch discounts.

That means the marketing can potentially work both ways — founders help bring new offers to the platform, while DiscountHub gives their products another discovery channel.

I think that's more interesting long term than submitting to dozens of generic directories and hoping one sends traffic.