5 pivots -> 3 days in and 14 paying customers. I need your help.

Being brutally frank - It's way too early to determine PMF, but in our last 5 projects we've:

• built things that were useful to us and to nobody else

• got in front of tens of thousands of people and converted almost none of them

• ran customer interviews every way we could think of and still couldn't tell signal from politeness

• built things nobody wanted, including us

Each time, shutting down because getting customers felt like a game of convincing.

So, how do you know you've hit PMF? And what do you change about the product/feedback to find out sooner?

Thanks alot.

Logan