Javier Velazquez

FormWise v2 - Turn your expertise into AI-powered tools people pay for.

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FormWise V2 is a platform for turning expertise into monetizable, AI-powered tools — without building custom software. Upload your real knowledge (documents, frameworks, transcripts, brand assets) into Business Brain. Build multi-step logic with a visual Workflow Builder. Create SmartForms that produce templated deliverables, not raw AI text. Deploy objective-based CoPilots that track goals and extract structured data from conversations. Monetize. White-label everything. Embed anywhere.

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Javier Velazquez
Hey Product Hunt — Javi here, co-founder of FormWise. I'll give you the honest version. We launched FormWise V1 about three years ago. The idea resonated immediately — help people who have real expertise (agencies, coaches, consultants, builders) turn that knowledge into AI-powered tools they can sell, embed, and white-label. People signed up. The thesis was validated. But the product wasn't where it needed to be. Speed, reliability, polish — we heard the feedback. And we agreed with it. So we made a hard decision: stop patching and rebuild the entire platform from the ground up. That's what V2 is. Here's what's new: Business Brain — Upload your actual expertise. Documents, frameworks, transcripts, brand guidelines. The system grounds every tool you build in your real knowledge, not a generic prompt. Global context or per-tool context. Workflow Builder — Node-based, visual, composable. Multi-step logic, conditional paths, prompt chaining, structured extraction, reusable Skills. This is the engine that powers everything now. Objective-Based CoPilots — Not chatbots. These track goals, extract structured data mid-conversation, and trigger webhooks when objectives are met. Think guided intake, qualification, coaching diagnostics — not "ask me anything." Templated Outputs — SmartForm results render through templates. Your end user gets a report, an assessment, a plan — something that looks like a professional deliverable, not a wall of AI text. Monetization — Freemium, credits, subscriptions, email gating, single-tool pricing. Sell one tool or a full branded portal. Skills — Reusable logic blocks you build once and call from any tool or workflow. Your system compounds instead of repeating itself. The thesis behind all of this is simple: in the AI era, the people who win aren't the ones with the best prompts. They're the ones who have real expertise and figure out how to package it into products. FormWise is the infrastructure for that. We're especially strong for: → Agencies who want niche marketing and strategy tools inside their client portals → Coaches and consultants who want to turn their frameworks into guided tools that deliver without them being on the call → Educators who want to move beyond courses into interactive, personalized tool experiences We'd love your feedback. We'd love your support. And if you have expertise you've been thinking about packaging into a product — we built this for you. Ask me anything in the comments. I'm here all day. — Javi
Javier Velazquez

Hey PH — Javi here, co-founder of FormWise.

Honest context: this is a relaunch. V1 proved the demand but the foundation wasn't there. We rebuilt everything from scratch. V2 is a different product.

The thesis: vibe coding made building apps trivially easy. Which means apps are commodities now. The differentiator is the knowledge behind them — and the people who have that knowledge (consultants, coaches, agencies) need a way to package it into products, not write code.

What's new:

🧠 Business Brain — your knowledge vault. Products run on your real expertise.

⚡ Visual Workflow Builder — node-based prompt chains with subagent nodes

📄 Artifacts — editable deliverables, not chat bubbles. Then chat with the results.

🎯 Objective-based CoPilots — goal tracking, state extraction, webhook triggers

🔌 Toolset Connectors — 300+ integrations. End users connect their own QuickBooks, Shopify, Stripe, etc. Your methodology meets their real data. 💰 Monetization built in — freemium, subscription, credits, email-gating

Four layers of context: your logic, your knowledge, their profile, their live data. That's not a wrapper.

Built on Vercel. Shipping during Accelerator Demo Day week. Happy to answer anything.

— Javi