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Analytics and attribution for DeFi apps
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Formo Analytics - Analytics and attribution for onchain apps

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Formo helps crypto and DeFi teams drive growth with analytics and attribution designed for onchain apps. Leading DeFi apps use Formo's analytics, attribution, and wallet intelligence platform to drive growth in crypto. Formo's analytics stack connects with the tools you already use via MCP, CLI, and public APIs. Ask any questions about your data with our built-in AI agent or connect your own!

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Building a successful onchain app is hard. It gets even harder when you don’t know how people are using it. You’re shipping features, running campaigns, and trying to find product-market fit, but without clear data, you’re lost in a dark forest. Analytics for onchain apps is uniquely broken: the questions that matter most (who are my top users, which channels drive transactions, what is my CAC and LTV) cannot be answered by standard analytics tools because they have no visibility into wallet activity or onchain events. Analytics remains as one of the biggest challenges in crypto. Think about the questions you’re trying to answer every day: - Who are my top users? - What drove them to us? Where do they come from? - Which channels or campaigns are working? - How are users using my app? - What’s my CAC? LTV? ROI? To answer the above in crypto you often need an in-house data team, complicated data pipelines, and juggle fragmented tools. What if there’s an easy way to understand who your users are and what they do so you can build a better app, faster? Formo is the data platform built for onchain builders: it unifies offchain session data, wallet intelligence, and onchain event tracking in one place so teams can measure the metrics that actually move protocol growth without building custom infrastructure.