What does "good CX" actually look like when you're selling online?

We're building out how Filum applies to e-commerce and instead of guessing, we'd rather ask the people living it.

If you run or work on an online store (Shopify, Lazada, Shopee, TikTok Shop, your own stack):

• Where does the customer experience break first for you: pre-purchase questions, order status chaos, returns, or post-delivery silence?

• How many places does a customer message land before someone answers it?

• Do you actually know why people don't come back? Or is it a guess?

• What's the one repetitive conversation you'd hand to an AI agent tomorrow if you trusted it?

We're turning this into a proper e-commerce page. Tell us your use case and we'll build the page around what's actually true, not what markets well.

What would you want to see solved first?